The Authority In Executive Leadership Certifications For The
Health, Active Lifestyle, Outdoor ("HALO") Sector

Two-week intensive: 5 Zoom Interactive Classes Led By Pete Moore, Managing Partner & Founder, of Integrity Square, Harvard Business School Graduate with 25+ years of private equity, investment banking & entrepreneurial experience in the global HALO sector. 

Two Cohorts In 2024
Cohort 1
HALO 101 (Planet, LA Fitness CrossFit, SoulCycle, Cycle For Survival)

Orientation: April 3, 2024: 7-7:30pm
Classes: April 4, 9, 11, 16, 18  (6-8pm EST) 

Cohort 2
HALO 102, 2024 (WeWork, Silver Lake, Peloton, ZOOM, Beyonce)


*HALO 101 is no longer a pre-requisite for HALO 102.

Outside Of Orientation, All Classes Meet 6-8pm EST


•Business strategy
•Decision making
•Public & private company valuation •Franchisor/franchisee
•Licensor/licensee dynamics. 

This will prove to be fun, challenging and you will expand your HALO network, interacting with like-minded entrepreneurs, executives and investors.

 Case Study Format Course. 

About Pete Moore

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. 

Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault

ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, as well as HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. 

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc;  worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.) 

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 250+ completed interviews and over 50,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector. 

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.  

His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.   

Notable Stats: Wingspan 76”, 33 yard dash at 4.3 seconds.

Take Your Education To The Next Level